Upcoming Events

Who The F*ck Are You?

Not your job title. Not your business. Not your Instagram bio. Not the polished version of yourself you think people want to see online. 

Who the f*ck are you? And who the f*ck are you choosing to become? 

Join Dain Walker, Founder of Rivyl and Host of The Agency Podcast, for an intimate and interactive conversation about identity, personal branding and why so many smart, successful people become fucking boring the second they start showing up online. 

Most people think they have a content problem. They tell themselves they don’t have time, don’t know what to post, haven’t figured out their niche or simply don’t want to look like a wanker online. But Dain believes the problem runs deeper: maybe you haven’t actually decided who the f*ck you are. 

His philosophy is simple: stop trying to discover yourself and start designing yourself. Your identity isn’t some hidden thing waiting to be uncovered, and your personal brand isn’t something you eventually “find”. You decide what you believe, what you stand for, what parts of yourself you amplify, what you want to be known for and, ultimately, who you want to become. 

This isn’t a session about algorithms, content pillars or posting three times a week. It’s about the person behind the content. Why interesting people become boring online. Why we sanitise ourselves for strangers. Why we hide the parts of ourselves that actually make us memorable. And why “I don’t know what to post” is often just a more comfortable way of saying, “I don’t know what I want to be known for.” 

Dain will challenge the room to separate who they are from what they do, confront the gap between how they see themselves and how the world sees them, and get brutally clear on the person they want to become. From there, he’ll unpack how to deliberately build a personal brand around your beliefs, experiences, obsessions, contradictions and story, so people don’t just see your content, they f*cking remember you. 

And this one is interactive. Dain will work directly with the room, challenge answers, call bullshit where necessary and force you past the easy labels of “founder”, “entrepreneur”, “creative” and “thought leader”. 

You won’t leave with another list of content ideas. 

You’ll leave knowing who the f*ck you are, what you want to be known for and who you’re choosing to become. 

📅 Thurs, 5 Nov

⏰5:00pm-7:30pm

📍The Library - The Pillars

Attendees are welcome to stick around afterwards for drinks at The Pillars - a chance to keep the conversation going, meet Dain and connect with the other founders in the room.

Whether you’re working through your first prototype, navigating manufacturers or figuring out how to take an existing product to the next stage, product development comes with a lot of decisions founders often have to learn on the go.

Join us for a Digital Advisory with Sherel Schnyder, Founder of LOBO Footwear, as she breaks down what it really takes to develop and bring a physical product to market.

Sherel built LOBO around an ambitious idea: a shoe with an interchangeable heel system. Bringing it to life meant navigating engineering, product development, patents, countless prototypes and finding a manufacturer capable of producing something that hadn’t been made before.

We’ll get into:

• Taking an idea from concept to product - who you need around you, what to tackle first and how to move through the development process.
• The reality of product development - prototypes, samples, mistakes, timelines, costs and the things founders rarely see coming.
• Finding the right manufacturer - approaching factories, navigating rejection and knowing when you’ve found the right production partner.
• Protecting what you’re building - patents, registered designs and the IP considerations founders need to understand.
• Knowing when your product is ready - when to keep refining, when to move into production and when it’s time to get it in front of customers.

Date: Wed, 18 Nov

Time: 9:30am-10:15am

Location: Online

If you’re developing, launching or refining a physical product, bring your questions. This session is about getting into the parts of product development founders usually have to figure out the hard way.

Join us for an exclusive BOA Panel Event with Yasmina Elmerkaoui, Founder of Merkaou; Tori Gill, Founder of Sun and Daughter; and Tim O’Sullivan, Co-Founder of Bae Juice and Founder of Andie Body.

There are more ways than ever to grow a consumer brand. Ecommerce, retail, paid social, creators, ambassadors, community, new products - the challenge is knowing where to focus, what to invest in and which opportunities are actually worth backing.

In this conversation, we’re bringing together three founders who have taken different approaches to building and scaling consumer brands to unpack the decisions behind the growth.

From retail vs ecommerce and where to put your next dollar, to building a community that converts, using creators and ambassadors, deciding when equity makes sense and knowing when to launch your next product, we’ll get into what’s actually working for consumer brands right now.

We’ll cover:

• Retail vs ecommerce: the opportunities, trade-offs and knowing when retail is the right next move.
• Building a brand people care about: community, founder-led marketing, UGC and turning attention into customers.
• Influencers, ambassadors & equity: what’s worth paying for, when longer-term partnerships make sense and whether giving away equity can accelerate growth.
• Where to put your next dollar: how to prioritise marketing, inventory, retail, team and product when you can’t invest in everything.
• Growing beyond the hero product: when to double down, when to expand and how customer insight can shape what comes next.

Plus, the mistakes, expensive lessons and bets that didn’t pay off along the way.

Date:  Wed, 18 November
Time:  5:00pm – 7:30pm
Location:  Melbourne CBD

This isn’t about the highlight reel. It’s a conversation about making smarter decisions, backing the right opportunities and building a consumer brand that can actually scale.

Special mention to our event partners Omnisend.

Join us for an in-person Fireside Chat with Erin Deering - entrepreneur, Co-Founder of Triangl and Founder & Creative Director of DEERING. 

Erin is behind one of Australia’s most extraordinary modern founder stories. 

In her twenties, she co-founded Triangl and helped turn a simple swimwear idea into a global cult brand. At its peak, Triangl was valued at a reported $200 million, generating around $70 million in annual revenue and appearing everywhere from Instagram feeds to some of the world’s biggest celebrities.  

Erin was also at the forefront of a new era of social media and influencer marketing, using product gifting and Instagram to build global demand before influencer marketing became the industry it is today.  

Then, at the height of that success, she walked away. 

Now Erin is back in fashion with DEERING - this time as a solo founder, armed with the experience of building one of Australia's biggest digital fashion success stories and a very different perspective on what it means to build something great.  

We’ll get into: 

• Building a $200M brand - the decisions that took Triangl from an idea to a global phenomenon.  
• Marketing before “influencer marketing” existed - how Erin helped turn gifting and social media into serious commercial growth.  
• The reality behind rapid success - money, mistakes, ownership and what happens when a business grows faster than you ever imagined.  
• Business + relationships - the lessons from building a global company with your partner.  
• Walking away at the top - why Erin left Triangl and what the experience taught her about success.  
• Round two: DEERING - what an experienced founder does differently when she gets the opportunity to build again. 

Plus, the questions you actually want to ask. 

Whether you're building your first business or already deep in the founder journey, this is a rare opportunity to hear from someone who has experienced the extraordinary highs of rapid global growth, the complicated reality behind it, an exit - and the chance to start again with hindsight on her side.