Tuesday, MAY 12 AEST
4:00 pm – 6:00 pm
In-Person Workshop | Build Your AI Workflow in 90 Minutes
Hosted by
Boa
Details
Most people try AI, get average results, and give up - not because it doesn’t work, but because it hasn’t been set up properly.
In this hands-on workshop, Jeremy Cabral (Co-founder of Finder.com, $100M+ revenue) will show you how to make AI simple, practical, and easy to use in your day-to-day work - no technical background needed.
Across 90 minutes, Jeremy will walk you through how to set up Claude in a way that actually works for you, using tools like Cowork, Skills, and Code to automate tasks, improve consistency, and save hours each week.
This is a bring-your-laptop session where you’ll set everything up live and leave with a working AI workflow - not something you have to figure out later.
You’ll walk away with:
• A complete AI workflow built and ready to use
• AI that works like a team member, not a tool
• Practical systems you can apply immediately
• Templates and setups to save time every week
Designed for founders, operators, and anyone who wants to stop overcomplicating AI - and start using it with ease.
🗓️Tuesday, 12 May
⏱️4pm-6pm
📍 Sydney CBD
Includes: Hands on training from a leading AI expert, drinks & light refreshments.
Cost: $197 (tax deductible)
Because the difference isn’t AI - it’s how you set it up.
Date: Tuesday, 12 May AEST
Time: 4:00 pm – 6:00 pm
Location: Sydney CBD
Other Upcoming Events
Boa | Inner East (VIC) Community Coffee Meetup
Come join us for a BOA coffee meetup ☕️
A relaxed way to connect with like-minded business owners, share what you’re building, and get to know others in the community.
If you’re a founder or business owner in the area, we’d love to have you there.
📍 Mr Bartolo, Richmond
🗓 Wed, 29 April
⏰ 8:00am – 9:30am
Please RSVP so we know to expect you.
What It Takes To Break Into FMCG
Join us for an exclusive Digital Advisory with Dom Evans, Co-Founder of Thirsty Group - one of Australia’s fastest-growing independent spirits producers, behind brands including Baxter Vodka, Aubrey Liqueurs, Truepenny Gin, and Strangelove Vodka.
Starting from humble beginnings and scaling into nationally distributed, award-winning products, Dom has built Thirsty Group in one of the most competitive FMCG industries in the country. Without massive VC backing, he focused on sharp positioning, strategic partnerships, and disciplined commercial decisions to grow sustainably.
In this session, Dom will break down what actually matters in the early stages of building a brand - insights that apply whether you’re launching a physical product, service, or digital offering.
What We’ll Cover:
• How to position your brand clearly from day one (even if you’re small)
• Smart, low-budget marketing strategies that actually generate sales
• Early cash flow decisions that can make or break your growth
• Choosing the right partnerships when you don’t have a big network yet
Date: Thur, 30 April
Time: 9:30am-10:15am
Location: Online
This is for founders in the building phase - refining, launching, testing, growing - and wanting practical insight from someone who has done it in the real world.
If you’re serious about getting your foundations right early, don’t miss this!
Melbourne In-Person Networking Event
Join us for our next Melbourne Networking Event!
Date: Thur, 30 April
Location: Melbourne CBD
Overview:
5:15pm | Arrival & pre-networking
5:35pm | Curated small-group conversations
6:35pm | Open networking
7:15pm | Wrap
*Please ensure you arrive by 5.30pm for the group conversations.
What to expect:
You'll be placed into a group with 10 other founders for a guided conversation. Real intros. Real challenges. Real opportunities.
Relaxed but intentional - designed by Boa so connections feel natural, not transactional.
Spots are limited.
If this sounds like your room, you know what to do.
From Content to Clients: Turning Visibility into Revenue
How do you turn content and personal brand into real business growth?
Join us for a BOA Digital Advisory with Divina Armuela, founder of MD Media, where she’ll share the frameworks behind using content as a true growth engine for service businesses.
Having transitioned from content creator to founder, Divina has built a strong personal brand alongside a growing marketing business - helping founders and companies turn visibility into clients and sustainable revenue.
In this session, Divina will cover:
· Personal Brand to Business Growth - how to think about brand as a revenue asset, not just an awareness play.
· Building a Content Engine - the systems and rhythms that make staying visible sustainable.
· Client Acquisition Through Content - where most service businesses get it wrong.
If you’re building a service business and want content to drive real opportunities, not just likes, this session will give you practical insights you can apply straight away.
📅 Wed, 6 May
⏰ 9:30am-10:15am
📍 Location: Online
Join us for an honest conversation on how founders can use content strategically to grow their business.
Marketing Clarity – Getting Your Positioning, Message & Customer Right
Many businesses struggle with marketing not because they aren’t working hard - but because they’re unclear on who they’re speaking to, what they truly offer, and why customers should choose them.
In this session, Alison Dean, Founder of The Peppermint Group, breaks down the foundational marketing elements every business needs before investing time and money into campaigns, content or advertising.
Alison will walk founders through how to clarify their positioning, define their ideal customer, and craft messaging that resonates with the people they actually want to attract.
Key Takeaways
• How to clearly define your ideal customer
• Positioning your business so people immediately understand your value
• Crafting messaging that attracts the right clients
• Why marketing often fails when clarity is missing
Date: Thur, 7 May
Time: 1pm-2pm
Location: Online
Founders leave with a clearer message and a practical marketing roadmap.
Melbourne In-Person Fireside Chat
What does it actually take to build a product brand that lasts - not just launches?
Join us in Melbourne for an in-person fireside with Jonathan Byrt and Jesse Leeworthy, co-founders of memobottle - now sold in 100+ countries and stocked in 2,000+ retailers.
What looked like overnight success was anything but.
This is the real story and - real playbook.
What you’ll walk away with:
• How to build a product people actually come back for
• Where founders waste time when trying to scale
• How to navigate cash flow pressure and make better decisions
• What near-failure teaches you about building properly
• How they’re using AI to create leverage across the business
• What they’d do differently if starting again
📅 Thurs, 7 May
⏰ 5:15pm – 7:15pm
📍 Melbourne CBD
The rooms you’re in shape how you build.
This is one of them.
The Foundations of Long-Term Brand Growth
Fast growth is easy to chase.
Building something that actually lasts is a different game.
We’re sitting down with Kirstin-Lee Keysers, founder of KIVARI - a brand that’s scaled globally without losing its edge, its identity, or its standards.
This conversation is for founders who are done playing reactive.
Who want to build with intention, make sharper decisions, and create a business that can grow without constantly needing to be fixed.
Whats in store:
- Building infrastructure before you “need” it - because scrambling later is expensive
- Clarity as a competitive advantage - knowing exactly what you’re building (and what you’re not)
- Longevity over hype - resisting short-term wins that dilute long-term value
- The reality of growth pressure - the expectations, the comparison, and what scaling actually feels like
- Founder evolution - outgrowing the version of you that got the business off the ground
Date: Tues, 12 May
Time: 9:30am-10:15am
Location: Online
Because building something that lasts requires a different mindset.
Session 1: Building a Founder-Led Brand on Social Media
Most founders don’t struggle with visibility because they lack something to say — they struggle because they haven’t positioned themselves clearly enough online.
In this session, Alexandra Murray, Founder of Be Seen Socials and Forbes 30 Under 30 honouree, breaks down how to build a founder-led brand that actually stands out on social media. Lexie will share how to move beyond inconsistent posting and start showing up with clarity, intention, and authority.
She’ll cover what founders should actually be posting, how to define strong content pillars, and how to position yourself online in a way that builds trust long before you try to scale.
Key Takeaways:
• How to position yourself as a founder online with clarity and confidence
• What founders should actually be posting (and what to stop wasting time on)
• How to build content pillars that support authority and consistency
• How to build trust and credibility before you scale
🗓️ Date: Wed, 13 May | ⏱️ Time: 9:30am-10:30am | 📍 Location: Online
Why you need it:
Most founders post reactively rather than strategically. This session helps you step back and build a clear, founder-led brand that positions you as the authority in your space - long before the scale comes.
Sydney In-Person Networking Event
Join us for our next Sydney Networking Event!
Date: Thur, 14 May
Location: CUB - Level 7, 70 King St, Sydney
Overview:
5:00pm | Arrival & pre-networking
5:20pm | Curated small-group conversations
6:20pm | Open networking
7:00pm | Wrap
*Please ensure you arrive by 5.20pm for the group conversations.
What to expect:
You'll be placed into a group with 10 other founders for a guided conversation. Real intros. Real challenges. Real opportunities.
Relaxed but intentional - designed by Boa so connections feel natural, not transactional.
Spots are limited.
If this sounds like your room, you know what to do.
Build an AI-First Business (Without Growing Your Team)
Most founders are experimenting with AI. Few are actually using it to drive revenue, replace headcount, and unlock real leverage.
In this Digital Advisory, Luke Heka (Founder of Selr AI) breaks down what it looks like to build an AI-first business in practice - not just tools, but workflows that genuinely move the needle.
This session is designed for founders who want to scale output, revenue, and capability - without immediately scaling their team.
Whats in store:
• AI as your first team - how to get the output of 3–5 hires across sales, ops, client success + finance (and where humans still matter)
• The AI revenue engine - turning content into leads, automating outreach + follow-ups, and what’s actually converting right now
• Workflows that unlock a second business - what to automate first, where time is being lost, and the stack that actually matters
• Why most founders are implementing AI backwards - what “AI-first” really means, and the revenue gap between those doing it right vs not
Date: Tues, 19 May
Time: 9:30am-1:15am
Location: Online
Expect a practical, no-fluff breakdown of how to use AI to create leverage in your business - not just save time, but drive growth.
The Founder’s Playbook for Better Decisions
What happens when the business is growing.. but you feel further away from yourself?
As founders chase bigger goals, the pressure to perform, lead and scale can sometimes disconnect them from the very reason they started in the first place.
Join us for a digital fireside chat with Lewis Huckstep - entrepreneur, leadership coach and bestselling author of The Inspired Life Method. After building multiple businesses early in his career, Lewis went on to create a 7-figure coaching business and has now supported 10,000+ founders, leaders and high performers globally through his work.
His podcast has also featured conversations with leading voices in business and personal development including Kerwin Rae, Dr John Demartini, Jack Delosa and Sabri Suby, exploring the deeper side of success, leadership and personal growth.
In this conversation, we’ll explore how founders can stay connected to their purpose while pursuing ambitious business goals.
In this session we’ll discuss:
• How founders stay connected to their purpose while scaling a business
• Balancing drive, success and personal alignment as a leader
• How spirituality and self-awareness can support clearer decision-making
• Leading a business in a way that reflects who you are - not just what you achieve
Expect a thoughtful conversation designed to give founders a new perspective on leadership, success and building a business that feels aligned as well as successful.
Define Your Value Before You Price It
Most founders wait until they feel “ready”, but real growth comes from backing yourself before the proof is there.
Join D'Leanne Lewis (Principal & Owner of Laing+Simmons Double Bay, Director of Laing+Simmons National Corporation, and star of Luxe Listings Sydney), as she shares the mindset and decisions behind taking calculated leaps - from building authority early to negotiating from strength.
D’Leanne operates at the top end of Sydney’s prestige property market, representing high-profile clients and negotiating some of Australia’s most significant real estate deals, making her one of the most recognised agents in the country.
Whats in store:
• Building authority ahead of validation
• Negotiating with confidence in high-stakes moments
• Hiring the right team
• Knowing when to push vs walk away
Date: Tue, 2 June
Time: 9:30am–10:15am
Location: Online
A practical conversation on confidence, standards, and making decisions that shape long-term growth.