1 session inside Boa
Luke Heka
Founder, SellerAI
Luke Heka is the founder of SellerAI, an AI agency in Australia running hands-on AI workshops in Melbourne, Sydney, Gold Coast and Brisbane. He came to AI through a love of systems, after running a construction business and trialling a string of other ventures. He says he has been inside 5,000 plus businesses and has spent the past five years building automations and AI systems, before pivoting the agency towards teaching business owners to build their own.
The session
What Luke teaches
Automate invoices into Xero with a Claude Code routine
Luke's exact method: open Claude Code (not Chat, not Coworker), ask it to connect Xero via the MCP connector, then say "set up a routine task to pull any invoices that come through my emails and put them into Xero as a bill". Anthropic and Xero have an official connection. Expect about half an hour of configuring. Luke runs his routine three times a day.
From Luke Heka: simple AI systems that actually stick →Understand routines versus managed agents before you build
Inside Claude there are two options. Routines run on your Claude subscription, so nothing extra gets charged. Managed Agents run on an API key, which means a credit card and a charge every time you use it. For simple recurring jobs like email sorting or invoice capture, Luke uses routines so the cost stays inside the plan.
From Luke Heka: simple AI systems that actually stick →Run the 60-40 split across every role before you automate
Luke's audit: for each team member, work out what share of their week is boring repetitive work AI can do (roughly 60 per cent) and what share actually turns the business and makes money (roughly 40 per cent). Automate the 60. Then retrain the person on what the 40 now looks like. He learned this the hard way with a Mount Isa real estate office, where inspections were being booked automatically but nobody had told the team to just check the calendar.
From Luke Heka: simple AI systems that actually stick →Enrol the team in the AI vision before any build starts
Luke says the biggest failure point is not the tech, it is staff who quietly gatekeep information because they think AI is coming for their job. Internal teams have stalled projects on him repeatedly. His fix is a top-down conversation explaining the AI journey the business is going on, including admitting you do not know exactly where it ends up. Get that right and the rest is far easier.
From Luke Heka: simple AI systems that actually stick →
Watch the full sessioninside Boa.
Session notes are free. The recordings, the live advisories and the founders in the room are for members.