BOA Fireside Conversation with

The Bets Behind the Brand

There are endless ways to grow a business. The challenge is knowing where to focus, what to invest in and which opportunities are actually worth backing.

Get tickets Apply for the $1,000 grant

In conversation with

Kate Gatfield-Jeffries

Co-Founder, Moodi

Forbes 30 Under 30 Asia 2026

Hosted by

Anaita Sarkar

Co-Founder & CEO, Hero Packaging

A new species of luminaries | boa.app

Date

Thursday 15 October

Time

5pm – 7pm

Where

Sydney CBDAddress provided on purchase

Tickets

$40

The conversation

How do you stand out, make smarter bets and turn growth into something profitable and sustainable?

Join us for a fireside conversation with Kate Gatfield-Jeffries, Co-Founder of Moodi, hosted by Anaita Sarkar, Co-Founder of Hero Packaging, as they get into the decisions behind building and growing a brand.

This isn't another founder story. Kate and Anaita will get into the decisions behind that growth: the bets worth making, where to put your money, how to turn attention into customers, and what Kate has learned from the things that worked (and the things that absolutely didn't).

Walk away with a clearer playbook for making smarter decisions, backing the right opportunities and building growth that compounds in 2026 and beyond.

Meet the speaker

Kate Gatfield-Jeffries

Co-Founder, Moodi

Kate started building Moodi in her final year of law school and went all in when it had made just $400. Since then she has helped grow it from an online wellness brand into one of Australasia's fastest-growing names in the category, without outside investors.

500+supermarkets stocking Moodi

Millionsof products sold across the range

2,000%growth in two years

Built a highly engaged community around the brand
Founded Moodi's Female Founder Fund, backing women building businesses
Law and Commerce graduate, University of Auckland

Forbes 30 Under 30 Asia 2026

Your host

Anaita Sarkar

Co-Founder & CEO, Hero Packaging

Anaita built Hero Packaging into Australia's leading sustainable packaging brand and is the author of Sell Anything Online. She'll be asking Kate the questions founders actually want answered.

What we'll unpack

The decisions behind the growth

Inside Moodi's $180K car giveaway

How to build a major promotion that pays for itself, at any budget.

From first ad to major growth channel

How to scale paid social without wasting money.

Breaking into retail

When to take your brand IRL, and how to turn getting on the shelf into customers coming back.

Understanding your customers

How Moodi uses customer insight and AI to uncover its next growth opportunity.

The bets that didn't pay off

What Kate learned, what she'd do differently and where she'd put that money today.

+Plus the juicy questions you want to ask, and a lucky door prize on the night.

Backing growth, in action

Put yourself forward

Because this conversation is about backing growth, we're putting that into action. Ahead of the event, female founders attending on the night can apply for a Moodi Female Founders Grant, with the recipient announced live at the event.

Apply now Get tickets

Open to all female founders attending on the night — you don't need to be a BOA member. You must be there on the night to be eligible. Applications close COB Monday 12 October.

$1,000

Moodi Female Founders Grant

Announced live on the night. You must be in attendance to be eligible.

Apply now

1:1

Coaching with Anaita Sarkar

One founder will receive a private coaching session with the Founder of Hero Packaging. Announced on the night, so you need to be there.

Lucky door prize

Drawn on the night. You must be in attendance to win.

Save your seat

Make smarter bets in 2026 and beyond

Grab your ticket, bring your questions for Kate, and be in the running for the lucky door prize on the night.

Get tickets Apply for the grant