Thursday, JUN 18 AEST
5:00 pm – 7:00 pm
Sydney In-person Panel Event | Turning Attention Into Revenue
Hosted by
Boa
Details
Join us for an exclusive BOA panel conversation exploring how today’s leading consumer brands are turning attention into real business growth - through audience, partnerships, community, storytelling and brand trust.
Hosted by Jessy Marshall, Founder of Hive HQ, this conversation brings together founders who have each built highly recognisable brands in completely different ways - from community-led growth and content to retail expansion, partnerships and founder visibility.
Meet the panel:
- Sally Obermeder - Co-Founder of SWIISH, one of Australia’s leading wellness and lifestyle brands, known for building deep audience trust through authentic storytelling, content and community-led growth.
- Samantha Brett - Founder of Naked Sundays, the globally recognised skincare and SPF brand disrupting the beauty industry through PR, retail partnerships, founder visibility and social-first marketing.
- Priscilla Hajiantoni - Founder of Bangn Body, the cult beauty brand that built a highly engaged community and loyal customer base through product obsession, social momentum and viral brand growth.
This panel will unpack what’s actually driving growth for consumer brands right now - and how founders can turn visibility into conversion, retention and long-term brand equity.
Topics we’ll explore:
• How brands are turning audience into revenue
• The role of founder visibility in modern brand growth
• Building communities that actually convert
• Partnerships, PR and collaborations that create momentum
• Creating brands people emotionally connect with and trust
• Balancing growth, relevance and long-term brand longevity
Date: Thurs, 18 June
Time: 5:00pm–7:00pm
Location: Sydney CBD
Expect practical insights, honest founder conversations, and tangible takeaways from some of Australia’s leading consumer brand founders.
Date: Thursday, 18 June AEST
Time: 5:00 pm – 7:00 pm
Location: Sydney CBD
Other Upcoming Events
Melbourne In-Person Networking Event
Join us for our next Melbourne Networking Event!
Date: Wed, 3 June
Location: Melbourne CBD
Overview:
5:15pm | Arrival & pre-networking
5:35pm | Curated small-group conversations
6:35pm | Open networking
7:15pm | Wrap
*Please ensure you arrive by 5.30pm for the group conversations.
What to expect:
You'll be placed into a group with 10 other founders for a guided conversation. Real intros. Real challenges. Real opportunities.
Relaxed but intentional - designed by Boa so connections feel natural, not transactional.
Spots are limited.
If this sounds like your room, you know what to do.
Session 1: Pricing for Value
Pricing is one of the most powerful levers in your business but also one of the most underused. If you've ever felt uncomfortable quoting your rates, said yes to discounting just to win a client, or suspected your prices don't reflect your expertise, this session will help you establish a better pricing strategy.
Join Sarah Petty, founder of Olive Business Partners, for this practical online session where she walks you through a clear framework for pricing your products and services based on the value you deliver, not just the hours you work or what your competitor is doing. Sarah has led pricing strategy for multi-billion-dollar companies and now brings that same rigour to small business owners ready to stop undercharging and start growing their profits with confidence.
Key Takeaways:
- Get clear on your value and articulate what you actually deliver in language your clients understand
- Put numbers behind your value and build a logical, defensible foundation for your pricing
- Communicate your value with confidence, without over-explaining or apologising
- Leave with a practical framework to review and reset your own prices
Date: Thur, 11 June
Time: 1pm-2pm
Location: Online
Because small pricing shifts create big profit impact.
Build Faster by Thinking Better
Most founders don’t fail because they lack ambition - they fail because they hesitate on the moves that actually matter early.
Join us for a Digital Advisory with Jack Henderson, founder of Henderson Advisory, who built a multi-million dollar portfolio from the ground up and now advises founders and investors on how to scale through smarter decisions, leverage, and long-term strategy.
This session isn’t about property.
It’s about how to think, decide, and move when you’re building something from zero.
Jack will break down how founders can:
- Start before they feel ready - and make decisions without perfect information
- Think in leverage (time, money, and opportunity) instead of just effort
- Avoid the common early mistakes that slow down momentum
- Build a long-term strategy while still executing short-term
Date: Wed, 16 June
Time: 9:30am-10:15am
Location: Online
If you’re early in your journey and want to move faster, make better decisions, and build with intention - this session will give you practical frameworks you can apply immediately.
Session 1: Thinking Like a Founder Who Can Scale
Most founders don’t struggle because they lack ambition - they struggle because they stay stuck operating in the business instead of leading it strategically.
In this session, Sheilah Hogan Casey, Founder of BX Collective and EOS Implementer™, will unpack the mindset, decision-making, and priorities founders need to scale successfully. Drawing on her experience working with growing businesses and leadership teams, Sheilah will share how founders can stop reacting to daily chaos and start focusing on the areas that actually drive growth.
This session is designed to help founders step back, think more strategically, and build stronger foundations before scaling.
Key Takeaways:
• Why founders get stuck in reactive mode - and how to break out of it
• What founders should actually focus on to drive business growth
• How to prioritise your time, energy and attention more effectively
• Common founder habits that slow growth and create bottlenecks
• How to move from “doing everything” to leading strategically
🗓️ Date: Wed, 17 June | ⏱️ Time: 9:30am-10:30am | 📍 Location: Online
Why you need it:
Most founders are busy - but not always focused on the right things. This session helps you think more clearly, make better business decisions, and build the foundations needed to scale sustainably.
In-Person Workshop | AI in 90 Minutes: Save 5 Hours Every Week, Starting Today
Join us for an exclusive hands-on BOA workshop with Razz Khan, Founder of Fusion Brand, designed specifically for founders and business owners who want to start using AI properly in their business - without the overwhelm.
This is not another theory-heavy AI session.
In just 90 minutes, you’ll walk away with practical tools, prompts and workflows designed to help you save time, create content faster and streamline repetitive tasks inside your business.
Whether you’re completely new to AI, or have experimented with it but aren’t getting consistent results, this session will help you understand how to actually use it in a practical, founder-first way.
In this workshop, you will:
• Master a simple prompt framework that gets useful, professional results from AI on the first try
• Write a month of social media content for your own business, live in the room, in under 10 minutes
• Set up one AI-powered email reply template for your most repeated customer enquiry
Real tools and workflows you can actually apply in your business.
Please bring your laptop as this will be an interactive working session.
📅 Tuesday, 23 June
⏰ 9:30am–11:00am
📍 Sydney CBD
☕ Tea & coffee provided
Limited spots available.
Session 2: Building a Business That Can Scale
Growth alone doesn’t create a scalable business - systems, structure, and operational clarity do.
In this session, Sheilah Hogan Casey, Founder of BX Collective and EOS Implementer™, will break down what founders need to put in place to scale sustainably without burning out or becoming the bottleneck inside the business.
From systems and delegation to accountability and operational structure, Sheilah will share the practical frameworks growing businesses need to become more scalable, investable, and less founder-dependent.
Key Takeaways:
• The difference between fast growth and sustainable growth
• What founders should automate, delegate or systemise first
• How to reduce operational bottlenecks as the business grows
• Creating accountability and structure without micromanaging
• Building a business that can scale beyond the founder
🗓️ Date: Wed, 24 June | ⏱️ Time: 9:30am-10:30am | 📍 Location: Online
Why you need it:
Many businesses become harder to manage as they grow because the right operational foundations were never built. This session gives founders practical tools to scale with more structure, clarity, and consistency.
The Foundations Behind Brands That Grow
Join us for a Digital Advisory with Thu Nguyen - COO, Board Advisor and international growth specialist who has worked across fashion, beauty and FMCG brands scaling both locally and globally.
Having worked with founders navigating wholesale expansion, ecommerce growth, international markets and operational scale, Thu brings a practical perspective on what actually moves a business forward - and what founders often waste time, money and energy on too early.
In this session, we’ll unpack what sustainable growth really looks like in today’s market, where brands are getting expansion wrong, and the key decisions founders need to make earlier to build stronger businesses long-term.
What we’ll cover:
• Where founders get growth wrong - and what to focus on instead
• Scaling internationally without losing momentum or burning cash
• Wholesale vs ecommerce - understanding the right growth model for your brand
• Go-to-market and positioning fundamentals founders need earlier
• What’s working right now across fashion, beauty and FMCG brands
Date: Wed, 1 July
Time: 9:30am-10:15am
Location: Online
This session is designed for founders who want clearer strategy, stronger foundations, and a more sustainable path to scaling.
Sydney In-Person Networking Event
Join us for our next Sydney Networking Event!
Date: Tue, 7 July
Location: CUB - Level 7, 70 King St, Sydney
Overview:
5:00pm | Arrival & pre-networking
5:20pm | Curated small-group conversations
6:20pm | Open networking
7:00pm | Wrap
*Please ensure you arrive by 5.20pm for the group conversations.
What to expect:
You'll be placed into a group with 10 other founders for a guided conversation. Real intros. Real challenges. Real opportunities.
Relaxed but intentional - designed by Boa so connections feel natural, not transactional.
Spots are limited.
If this sounds like your room, you know what to do.