The Foundations Behind Brands That Grow

Join us for our next Melbourne Networking Event!

Date: Wed, 3 June

Location: Melbourne CBD

Overview:

5:15pm | Arrival & pre-networking

5:35pm | Curated small-group conversations

6:35pm | Open networking

7:15pm | Wrap

*Please ensure you arrive by 5.30pm for the group conversations.

What to expect:

You'll be placed into a group with 10 other founders for a guided conversation. Real intros. Real challenges. Real opportunities.

Relaxed but intentional - designed by Boa so connections feel natural, not transactional.

Spots are limited.

If this sounds like your room, you know what to do.

Pricing is one of the most powerful levers in your business but also one of the most underused. If you've ever felt uncomfortable quoting your rates, said yes to discounting just to win a client, or suspected your prices don't reflect your expertise, this session will help you establish a better pricing strategy.

Join Sarah Petty, founder of Olive Business Partners, for this practical online session where she walks you through a clear framework for pricing your products and services based on the value you deliver, not just the hours you work or what your competitor is doing. Sarah has led pricing strategy for multi-billion-dollar companies and now brings that same rigour to small business owners ready to stop undercharging and start growing their profits with confidence.

Key Takeaways:

• Get clear on your value and articulate what you actually deliver in language your clients understand
• Put numbers behind your value and build a logical, defensible foundation for your pricing
• Communicate your value with confidence, without over-explaining or apologising
• Leave with a practical framework to review and reset your own prices

Date:  Thur, 11 June

Time: 1pm-2pm

Location: Online

Because small pricing shifts create big profit impact.

Most founders don’t fail because they lack ambition - they fail because they hesitate on the moves that actually matter early.

Join us for a Digital Advisory with Jack Henderson, founder of Henderson Advisory, who built a multi-million dollar portfolio from the ground up and now advises founders and investors on how to scale through smarter decisions, leverage, and long-term strategy.

This session isn’t about property.
It’s about how to think, decide, and move when you’re building something from zero.

Jack will break down how founders can:

• Start before they feel ready - and make decisions without perfect information
• Think in leverage (time, money, and opportunity) instead of just effort
• Avoid the common early mistakes that slow down momentum
• Build a long-term strategy while still executing short-term

Date:  Wed, 16 June

Time:  9:30am-10:15am

Location:  Online

If you’re early in your journey and want to move faster, make better decisions, and build with intention - this session will give you practical frameworks you can apply immediately.

Most founders don’t struggle because they lack ambition - they struggle because they stay stuck operating in the business instead of leading it strategically.

 In this session, Sheilah Hogan Casey, Founder of BX Collective and EOS Implementer™, will unpack the mindset, decision-making, and priorities founders need to scale successfully. Drawing on her experience working with growing businesses and leadership teams, Sheilah will share how founders can stop reacting to daily chaos and start focusing on the areas that actually drive growth.

 This session is designed to help founders step back, think more strategically, and build stronger foundations before scaling.

 Key Takeaways:
• Why founders get stuck in reactive mode - and how to break out of it
• What founders should actually focus on to drive business growth
• How to prioritise your time, energy and attention more effectively
• Common founder habits that slow growth and create bottlenecks
• How to move from “doing everything” to leading strategically

 🗓️ Date: Wed, 17 June | ⏱️ Time: 9:30am-10:30am | 📍 Location: Online

 Why you need it:
Most founders are busy - but not always focused on the right things. This session helps you think more clearly, make better business decisions, and build the foundations needed to scale sustainably.

Join us for an exclusive BOA panel conversation exploring how today’s leading consumer brands are turning attention into real business growth - through audience, partnerships, community, storytelling and brand trust.

Hosted by Jessy Marshall, Founder of Hive HQ, this conversation brings together founders who have each built highly recognisable brands in completely different ways - from community-led growth and content to retail expansion, partnerships and founder visibility.

Meet the panel:

• Sally Obermeder - Co-Founder of SWIISH, one of Australia’s leading wellness and lifestyle brands, known for building deep audience trust through authentic storytelling, content and community-led growth.
• Samantha Brett - Founder of Naked Sundays, the globally recognised skincare and SPF brand disrupting the beauty industry through PR, retail partnerships, founder visibility and social-first marketing.
• Priscilla Hajiantoni - Founder of Bangn Body, the cult beauty brand that built a highly engaged community and loyal customer base through product obsession, social momentum and viral brand growth.

This panel will unpack what’s actually driving growth for consumer brands right now - and how founders can turn visibility into conversion, retention and long-term brand equity.

Topics we’ll explore:
• How brands are turning audience into revenue
• The role of founder visibility in modern brand growth
• Building communities that actually convert
• Partnerships, PR and collaborations that create momentum
• Creating brands people emotionally connect with and trust
• Balancing growth, relevance and long-term brand longevity

Date: Thurs, 18 June
Time: 5:00pm–7:00pm
Location: Sydney CBD

Expect practical insights, honest founder conversations, and tangible takeaways from some of Australia’s leading consumer brand founders.

Join us for an exclusive hands-on BOA workshop with Razz Khan, Founder of Fusion Brand, designed specifically for founders and business owners who want to start using AI properly in their business - without the overwhelm.

This is not another theory-heavy AI session.

In just 90 minutes, you’ll walk away with practical tools, prompts and workflows designed to help you save time, create content faster and streamline repetitive tasks inside your business.

Whether you’re completely new to AI, or have experimented with it but aren’t getting consistent results, this session will help you understand how to actually use it in a practical, founder-first way.

In this workshop, you will:

• Master a simple prompt framework that gets useful, professional results from AI on the first try
• Write a month of social media content for your own business, live in the room, in under 10 minutes
• Set up one AI-powered email reply template for your most repeated customer enquiry

Real tools and workflows you can actually apply in your business.

Please bring your laptop as this will be an interactive working session.

📅 Tuesday, 23 June
⏰ 9:30am–11:00am
📍 Sydney CBD
☕ Tea & coffee provided

Limited spots available.

Growth alone doesn’t create a scalable business - systems, structure, and operational clarity do.

In this session, Sheilah Hogan Casey, Founder of BX Collective and EOS Implementer™, will break down what founders need to put in place to scale sustainably without burning out or becoming the bottleneck inside the business.

From systems and delegation to accountability and operational structure, Sheilah will share the practical frameworks growing businesses need to become more scalable, investable, and less founder-dependent.

 Key Takeaways:
• The difference between fast growth and sustainable growth
• What founders should automate, delegate or systemise first
• How to reduce operational bottlenecks as the business grows
• Creating accountability and structure without micromanaging
• Building a business that can scale beyond the founder

🗓️ Date: Wed, 24 June | ⏱️ Time: 9:30am-10:30am | 📍 Location: Online

 Why you need it:
Many businesses become harder to manage as they grow because the right operational foundations were never built. This session gives founders practical tools to scale with more structure, clarity, and consistency.

Join us for our next Sydney Networking Event!

Date: Tue, 7 July

Location: CUB - Level 7, 70 King St, Sydney

Overview:

5:00pm | Arrival & pre-networking

5:20pm | Curated small-group conversations

6:20pm | Open networking

7:00pm | Wrap

*Please ensure you arrive by 5.20pm for the group conversations.

What to expect:

You'll be placed into a group with 10 other founders for a guided conversation. Real intros. Real challenges. Real opportunities.

Relaxed but intentional - designed by Boa so connections feel natural, not transactional.

Spots are limited.

If this sounds like your room, you know what to do.