1 session inside Boa
Lia Georgantis
Founder, Girls with Gems
Leah is the founder of Girls with Gems, a Double Bay fashion boutique and online store, and of Sneaky Link. She left law after six years of study to take over her mum's Double Bay clothing business rather than let it close, and has since built the brand on daily, unpolished social content shot mostly in store. She runs the business with her husband and business partner John, and films size-comparison content with Renee.
The session
What Lia teaches
Show the same outfit on two different body types
Leah's highest-converting format is her and Renee, a size 6 and a size 12, wearing similar outfits and showing how each looks on both bodies. She has run this format consistently for close to four years, first with Ella and now with Renee. It is the content that reliably cuts through, and it is also what pulls new customers into the brand in the first place.
From Leah, Girls with Gems: daily content that converts →Lock the posting frequency, not the outfits
Girls with Gems fixes how many times it posts across each channel every day, but only plans the actual content one to two days out. A Monday trade and creative meeting maps what is coming, then it changes constantly. If it is pouring rain the Hunza G swim launch gets pushed, because it will fall on deaf ears.
From Leah, Girls with Gems: daily content that converts →Give one day of the week a fixed identity
Every Saturday is Sexy Saturdays, the hot going-out dresses, and it has run for years. The team deliberately holds back the strongest party pieces for that slot. A repeating named day gives you a reason to save your best stock and gives the audience a reason to check in.
From Leah, Girls with Gems: daily content that converts →Post the test today instead of planning it for six months
Four days before the session Leah decided her personal content was no longer aligned with how she wanted to be perceived. She made one video, put it online, it performed, so she kept going. Her advice to founders stuck in planning mode is blunt: just post, see if anyone likes it, then decide.
From Leah, Girls with Gems: daily content that converts →
Watch the full sessioninside Boa.
Session notes are free. The recordings, the live advisories and the founders in the room are for members.