1 session inside Boa
Grace Garrick
Founder, Movement Agency
Grace Garrick is the founder of PR agency Movement Agency, No Boundaries and beauty brand Disco Stick. She works with brands on press office placement, launch campaigns and guerrilla activations, and is known for bold campaigns and headline-grabbing launches. She deliberately keeps her own face off Movement Agency's social channels so her team can be seen as spokespeople too.
The session
What Grace teaches
Cap the soft launch at three months, then go
Grace still backs building in public because it holds founders accountable. But she would never stretch the coming-soon phase past three months. Beyond that, the audience loses interest and moves to whatever is trending next, and you have spent time and money on content that no one can buy from.
From Hard launching your brand with PR founder Grace Garrick →Define a hard launch as a compressed window, not a big budget
Grace clarified this mid-session: a hard launch does not mean a launch event, paid talent or a large-scale campaign. It means everything you would have drip fed over six months goes out in a very short window. Same content, same spend, far more impact, because the density of the messaging is what makes it feel big.
From Hard launching your brand with PR founder Grace Garrick →Lift the embargo, post the content and open the site on the same day
If you are launching by PR, set one embargo date so all media coverage goes live together, then repurpose and amplify that across your socials. Do the same for your key launch content, your website and your EDMs. One day, all channels, no staggering.
From Hard launching your brand with PR founder Grace Garrick →Two days out is the sweet spot for a teaser
If you are using a face for your campaign, do not run three months of behind-the-scenes and can you guess who it is. Grace suggests one to two days out, then drop the full campaign: who the face is, what you are selling, where to buy. Any longer and the intrigue dies before the product arrives.
From Hard launching your brand with PR founder Grace Garrick →
Watch the full sessioninside Boa.
Session notes are free. The recordings, the live advisories and the founders in the room are for members.