1 session inside Boa
Kyle Traynor
Founder, Startup Diaries
Kyle Traynor started the Pivotal Conversations podcast after exiting a consulting business, giving himself 12 months with a studio and a full-time producer to learn podcasting properly. The show grew to 100K on TikTok and later became Startup Diaries, which is now an agency producing podcasts and managing social accounts for entrepreneurs and founders.
The session
What Kyle teaches
Define your target value before you record anything
Kyle uses a who, what, how framework. Who am I creating value for, what specific value am I creating, and how do I create it. For his own show the who was business owners in years one to three, and the what was education and inspiration. The how is the part you keep iterating on.
From Podcasting, content research and personal brand with Kyle Traynor →Give your show a mission specific enough to guide every episode
Kyle's mission was to eradicate the need for a paid course for people in their first three years of business. That is why he refused to skip over detail. When a guest says "we raised $10 million and then went to market", that is the moment to stop and pull the string rather than move on.
From Podcasting, content research and personal brand with Kyle Traynor →Go hyper-detailed on one subject per episode to stand out
Kyle knew he was competing with Diary of a CEO and the Hormozis of the world for the one to three podcasts a person listens to each week. Stephen Bartlett went emotional, so Kyle went the opposite way. If the guest's genius is marketing, spend 60 minutes on marketing in detail.
From Podcasting, content research and personal brand with Kyle Traynor →Prepare three or four fallback questions, not a script
Kyle spends the first five minutes on the story and why someone should listen to this person, essentially the elevator pitch version, then works through three or so similar anchor questions. The magic is not in the planned question, it is in the follow-up, which cannot be planned. Knowing your target value for that specific episode is what tells you which thread to pull.
From Podcasting, content research and personal brand with Kyle Traynor →
Watch the full sessioninside Boa.
Session notes are free. The recordings, the live advisories and the founders in the room are for members.