1 session inside Boa
Lloyd James Ross
Founder and Author, Become Time Rich
Lloyd James Ross is an Australian marketing strategist and author who has helped founders and experts build funnels and marketing systems that drive revenue. He left a corporate role with the world's largest developer in Abu Dhabi after the GFC forced a company-wide retrenchment, and now co-owns five businesses across education, accounting and advisory, and a laundromat, all built on partnerships. He has written four books, including Become Time Rich (published with Wiley) and the self-published House Poor.
The session
What Lloyd teaches
Split leverage into three buckets, not just borrowed money
Most people hear leverage and think financial leverage, using someone else's money to buy assets. Lloyd defines it as capital leverage, people leverage and systems leverage. Long hours happen when a founder has none of the last two. Audit which of the three you actually have before blaming your workload.
From Delegate to systems and people, then scale on partnerships →Write the can't, don't want to, shouldn't list
Lloyd's delegation filter is three columns: things you can't do, things you don't want to do, and things you shouldn't do. The shouldn't column is anything priced below your average hourly rate as an entrepreneur. Those go first. He points to Dan Sullivan's Who Not How: delegate everything but your genius.
From Delegate to systems and people, then scale on partnerships →Start delegating outside the business before you touch the business
The cheapest first step is getting someone else to wash your car and clean your house. Low-value personal tasks are the training wheels for delegation. If you never build the habit, Lloyd says you end up working 60 to 70 hours a week for the same money you would have earned in a 9-to-5.
From Delegate to systems and people, then scale on partnerships →If you do it twice, buy software for it
Lloyd's rule: doing something more than once is the clue that a system should be doing it. He runs roughly 30 pieces of software in one education business, built up over time rather than all at once. Software is the cheapest leverage going at around $20 a month, and unlike people it works 24/7 without emotions.
From Delegate to systems and people, then scale on partnerships →
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Session notes are free. The recordings, the live advisories and the founders in the room are for members.