1 session inside Boa
Sabri Suby
Founder and CEO, King Kong
Sabri Suby is the founder and CEO of marketing agency King Kong, which he started in 2014 from his bedroom with a $37 Logitech headset and a $25 VoIP account. King Kong operates in over 136 countries and has generated more than $7.8 billion in sales for its clients. He is a Shark on Shark Tank and the author of Sell Like Crazy.
The session
What Sabri teaches
Sell what the market is starving for, not what you feel like selling
Sabri's first businesses failed because he picked the product he was interested in, then went hunting for buyers. Reverse it. Research what is already selling in irrational quantities, what people would crawl across crushed glass to get, then work out what spin or angle you can bring to that. You get the wind in your sails instead of swimming upstream.
From Sabri Suby: how to build an offer nobody can resist →Make the offer so strong it keeps you up at night
Most businesses have resistible offers: buy my thing, and if it doesn't work, oh well. Sabri launched King Kong with a guarantee to get clients onto page one of Google or he worked for free. The test is whether the prospect asks how you can possibly deliver on it. If they don't ask that, it isn't irresistible yet.
From Sabri Suby: how to build an offer nobody can resist →Expect a refund rate under 5% on a guarantee
Founders freeze at the thought of guaranteeing results. Sabri's benchmark: if more than 5% of customers claim on your guarantee, you are not doing a good enough job of delivery. Treat the claim rate as a quality signal, not a reason to avoid guarantees. A compelling offer beats a convincing argument every time.
From Sabri Suby: how to build an offer nobody can resist →Market to the 97% who are not ready to buy
Only 3% of any market is ready to buy right now. The largest slice knows it has a problem but isn't actively solving it. Publish guides, free reports and books that help those people get results before they pay you, so you control the buying criteria. In B2B, 72% of the purchase decision is made before anyone contacts a salesperson.
From Sabri Suby: how to build an offer nobody can resist →
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Session notes are free. The recordings, the live advisories and the founders in the room are for members.