1 session inside Boa
Samantha Brett
Samantha Brett built Naked Sundays while working as a Sunrise news reporter, launching an SPF mist anonymously before Mecca asked her to come forward as founder.
The session
What Samantha teaches
Gift your entire first production run before you spend on ads
Priscilla gave away all 500 units of Bangn Body's first shipment to anyone who would take it, and did not run Meta or Facebook ads for over 12 months. The logic was recognition: by the time ads ran, she wanted roughly one in ten people to already know the brand so the ad worked harder. Naked Sundays did the same, running no paid media for the first two or three years and relying on seeding, press and events.
From Three beauty and wellness founders on getting product into hands →Test whether a manufacturer will say yes by calling until number 13
Samantha Brett had no manufacturing background. She Googled every sunscreen manufacturer and called them all, working on the assumption that twelve nos get you to a yes on the thirteenth. She then repeated the process with bottle manufacturers across China, India and elsewhere until she found one that could build a bespoke mister that would not spray into eyes. That bottle is now the reason the product ranks number one on Amazon US and Ulta US.
From Three beauty and wellness founders on getting product into hands →Recognise that a media profile does not convert to sales
Sally Obermeder is blunt that a following does not mean add to cart. People already have a box they put you in, and if you push a product at them they get annoyed. Because SWIISH started with smoothies rather than a product, the habit was show and share rather than sell, and that removed the selling pressure from the content. Consistency over the long game builds the tribe, not the profile.
From Three beauty and wellness founders on getting product into hands →Split Instagram and TikTok into front of house and backstage
Priscilla's framing: Instagram is your real estate and the front of the curtain, whether that is polished to justify your price point or deliberately scrappy. TikTok is behind the curtain, meet the team, meet the process, mistakes and all. Use Instagram Stories for personal connection with a sprinkle of TikTok energy, and let TikTok carry the raw material.
From Three beauty and wellness founders on getting product into hands →
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Session notes are free. The recordings, the live advisories and the founders in the room are for members.