1 session inside Boa
Dain Walker
Founder and CEO, RIVYL
Dain Walker is the founder and CEO of branding agency RIVYL and one of Australia's best known voices on brand strategy, with around 750,000 followers online and speaking gigs on stages around the world. He says his team has run close to 2,500 strategic brand workshops, working with fashion, beauty and corporate clients, and he has been talking publicly about personal branding since 2018. He is the co-author of a book on building a personal brand in 90 days and did the branding work behind Boa (Born of Ambition).
The session
What Dain teaches
Mine your sales calls for the line that actually activates buyers
Dain's shortcut to a core message: rewind to the moment in a sales conversation where the prospect lit up and said yes. Ask what exactly you said just before that. That phrase, not a brainstormed tagline, is the emotional core of your messaging. His team opens strategic workshops with "take me through the sales process, what's the sales language, what activates people".
From Dain Walker: Brand Strategy That Actually Scales →Treat trust as an output of relevancy plus credibility
Dain argues you cannot chase trust directly. Trust is what happens when the market sees you as relevant (same language, same beliefs, same problem) and credible (proof that counts in your category). Credibility in financial services looks nothing like credibility in beauty, so define what proof your specific pool respects before you build assets.
From Dain Walker: Brand Strategy That Actually Scales →Ask your audience what they want, then bucket the answers
Before writing his book, Dain posted a mock-up cover on Instagram asking what people wanted to learn about personal branding. Over 1,000 comments came in. Cam sorted them into buckets and they collapsed into five problems: I'm scared to start, where do I start, is it worth the time, people will judge me, and I'm overwhelmed. Run the same exercise and let the buckets become your messaging pillars.
From Dain Walker: Brand Strategy That Actually Scales →Delete the generic language everyone else uses
Dain's list of phrases to Ctrl+Alt+Delete: best quality product, we do it because we care, trust us because we're trustworthy, best customer service, disruptive, innovators, pioneers. The language is not wrong, it is common, and common is how you fit in. Let customers conclude you are high quality from the experience rather than claiming it in a headline.
From Dain Walker: Brand Strategy That Actually Scales →
Watch the full sessioninside Boa.
Session notes are free. The recordings, the live advisories and the founders in the room are for members.