1 session inside Boa
Lisa Teh
Co-founder and serial entrepreneur, Cody Agency
Lisa Teh started her career as a tax lawyer at KPMG before pivoting into marketing at Witchery and launching a digital agency, Cody, around ten years ago. She is a five-time founder and has posted on LinkedIn since 2019, building a personal brand that brings in media, speaking and client opportunities. She is the author of Get Real, a book of interviews with 30 female founders.
The session
What Lisa teaches
Send 400 targeted connection requests a month, spaced out daily
Lisa says LinkedIn allows around 400 connection requests a month, roughly 100 a week. Do not fire them all off at once or the platform will read you as a bot, so spread them across the days (she suggests doing a batch while you are watching Netflix). The algorithm favours showing your content to new connections, because it assumes you have just met and are interested in each other, so every accepted request lifts the reach of your next post.
From Lisa Teh on building a founder brand with LinkedIn and AI →Fix the five parts of your LinkedIn profile people actually judge
Use a clear photo with your eyes visible (no sunglasses, no toilet selfies), because humans connect through eyes. Put your business name in your banner on the right side, since mobile crops the left and hides text behind your head. Put Founder in your headline, as almost nobody outranks a founder and it lifts acceptance rates. Make the About section about you rather than the company, with the first three lines interesting because that is all anyone sees, and use the Featured section for your best posts.
From Lisa Teh on building a founder brand with LinkedIn and AI →Post on your personal page, not the business page
Lisa focuses on personal page content because the LinkedIn algorithm favours it over business page content. If you cannot post, comment instead, because commenting is content too. Do not leave "great post" or fire emojis. Write something substantive or provocative, do it consistently on the profiles of people you want to know, and by the time you land in their DMs they already recognise your name and will usually reply.
From Lisa Teh on building a founder brand with LinkedIn and AI →Brief AI like a person, not a mind reader
Lisa's rule is garbage in, garbage out. If the output is weak, the brief is weak. Tell it who you are, describe the business, give it a slice of your founder story, then assign it a role: assume you are a digital marketing strategist who works with this type of founder, build me a LinkedIn strategy with content pillars and example posts for the next four weeks.
From Lisa Teh on building a founder brand with LinkedIn and AI →
Watch the full sessioninside Boa.
Session notes are free. The recordings, the live advisories and the founders in the room are for members.