1 session inside Boa
Taryn Williams
Founder, #Gifted
Taryn Williams is a serial founder who built Wink Models and The Right Fit, a venture capital backed marketplace, and now runs #Gifted, a bootstrapped platform matching brands with influencers and content creators for gifting collaborations. She has spent around 20 years building operations, teams and a deliberately managed personal brand, including hiring a publicist and mapping personal and company values around 15 years ago.
The session
What Taryn teaches
Use every new platform feature the week it drops
Taryn says LinkedIn, Instagram and TikTok penalise accounts that ignore new features. When Reels launched, non-users saw the rest of their content suppressed. LinkedIn currently wants video, so post video even if it feels awkward. The platform reads you as a good user and amplifies your other content for free.
From Taryn Williams: maximising brand reach on a small budget →Chase niche creators, not follower counts
Instagram's algorithm is shifting towards TikTok's model, where the content itself is classified and served to people interested in that niche rather than to your existing followers. So stop paying lifestyle influencers with what Taryn calls vanity metrics. Find creators making very specific content (parenting, vegan food) that matches your category, because that content now gets the bigger reach.
From Taryn Williams: maximising brand reach on a small budget →Book one networking coffee every Friday at 8am
Taryn ran a standing rule of an 8am Friday coffee with someone new, went to every event she could, and joined clubs. She also cold messaged people on LinkedIn. She kept that up for roughly two years before the inbound enquiries started, so treat it as a two-year build, not a quick win.
From Taryn Williams: maximising brand reach on a small budget →Cold outreach works when you bring one narrow question
Taryn messaged a CTO with: I need to build a payment gateway, can I have 30 minutes, I've narrowed it down to Braintree, PayPal or Stripe, why should I pick one? He took the meeting and later became a mentor, advisor and chairman of her board. Vague asks like "help me grow my business" get ignored. A structured, specific question gets a yes.
From Taryn Williams: maximising brand reach on a small budget →
Watch the full sessioninside Boa.
Session notes are free. The recordings, the live advisories and the founders in the room are for members.