1 session inside Boa
Panel Event
Marketing and brand leader, Ecommerce fashion business (previously Procter and Gamble, Unilever)
The session
What Panel teaches
Raise capital instead of waiting to save the fit out cost
Caitlin and her co-founder were 25 with about $1,000 in the bank and a shopfront concept that needed over half a million dollars. They stalled for months assuming they had to save it. The unlock was pitching venture capital with three things: the problem in the market, their business as the solution, and the addressable market and opportunity for the investor. That raise is the only reason Facechelle launched.
From Boa Live Panel: Brand, Team and Staying Power →Say the words 'what does that mean' in the investor room
Once the raise closed, Caitlin sat in board meetings feeling like an idiot, too embarrassed to admit she did not know a term, so she went quiet and let the conversation run past her. Jules does the opposite: she stops the conversation and asks what a word means, even if it looks silly. The cost of looking uninformed for ten seconds is far lower than the cost of agreeing to something you did not understand.
From Boa Live Panel: Brand, Team and Staying Power →Cold DM the person one step ahead of you
Before launching Figur, Jules messaged the owner of Budgy Smuggler, a person she had never met, and asked to meet up. He said yes and shared what he had learned building an Australian apparel brand overseas. Jake Jaggard hired someone who found her through LinkedIn DMs and hustled her into a coffee. Her rule: you will not get a yes unless you ask the question.
From Boa Live Panel: Brand, Team and Staying Power →Hire someone whose only job is your team
Caitlin and her co-founder went from a two person podcast to a team of eight overnight with no management experience. Their fix for problems was a team event or drinks, which she calls a Band-Aid solution. They hired a dedicated manager, Pandora, whose sole focus is that the team feels heard and that issues get actioned instead of sitting on a founder's to-do list. Culture changed dramatically.
From Boa Live Panel: Brand, Team and Staying Power →
Watch the full sessioninside Boa.
Session notes are free. The recordings, the live advisories and the founders in the room are for members.